Note to General Electric: Never Sell NBC!

Newsweek is irrelevant. We don't want our news by the week. The New York Times is outdated. By the time we grab the morning paper, the stories are yesterday's news. While we want our news by the second, we'll settle for up-to-the-minute breaking stories as long as its delivered via the Spectra Visual Newsreader.


The most progressive entertainment company has done it again. Spectra, a news visualization tool, gives consumers an alternate way to navigate msnbc.com in a three dimensional viewing state. Spectra offers comprehensive, up-to-the-minute news coverage, user customization, dynamic browsing and human body interaction. Spectra's alluring design displays msnbc.com's news headlines, fueled by RSS feeds, as colorful, graphic whirlwinds of movement and continually updated live headlines.

While this new feature won't push G.E.'s stock up, it speaks volumes to NBC's future in the digital space. We'll download The Office on iTunes while we wait to see what's next. You're the man, Zucker!